Credit Unions top Ireland Reputation Index 2025

Three in a Row for Credit Unions as they top the Ireland Reputation Index 2025

• For the third consecutive year, credit unions have been ranked in first position in this study of 100 of the most familiar, largest and most important organisations in Ireland
• With a score of 82.4, credit unions one of only two organisations to score within the ‘Excellent’ range
• Credit unions ranked first in three out of seven key drivers of reputation, namely Citizenship, Conduct and Workplace

Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland Reputation Index 2025 for the third consecutive year. The annual study, based on the perceptions of over 5,000 members of the public, measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG indicators.

With a reputation score of 82.4, credit unions were one of just two organisations to score in the ‘Excellent’ range. Credit unions ranked first in three out of seven key drivers of reputation - Citizenship, Conduct and Workplace as well as taking first place when the public were asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community and Recommend their Company.

An Post were ranked in second position in the study, with a score of 80.8, followed in third position by Boots Ireland, with an overall score of 79.5.

Welcoming the first-place ranking for 2025, Michelle Kemmy, from Kildare Credit Union said:  "Securing the top spot for the third year in a row reflects the consistent effort, dedication and focus that our volunteers and staff bring to serving our members. This recognition strengthens our commitment to doing things well and continuing to improve the credit union experience. We are proud to serve our local community and remain fully focused on maintaining the high standards this award represents."

David Malone, CEO of the Irish League of Credit Unions said,  “Being voted as Ireland’s most reputable organisation for the third consecutive year is a true honour and a testament to the enduring trust and respect that members place in credit unions. This recognition highlights the critical role credit unions play in supporting communities nationwide. As we continue to grow and evolve, our focus remains firmly on fostering trust, building meaningful connections and delivering value to those who rely on us every day.”

Credit unions were perceived to be the most Down to earth, Fair, Flexible, Genuine, Sincere and Straight forward organisation amongst the 100 studied. Credit unions continue to stand as a vital pillar in local communities. These results are a reflection of the trust placed in credit unions by the public, as well as the deep appreciation for our personalised, community-driven approach.

About the Ireland Reputation Index

The Ireland Reputation Index 2025 study, powered by RepTrak, surveyed a representative sample of over 5,000 informed members of the public aged 18+ throughout the Republic of Ireland between 3^rd January and 17^th March 2025, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across sixteen sectors.  Companies are ranked on a Reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40).  The public only rate organisations that they are either somewhat or very familiar with.

This is the 16^th year of the study, using the same RepTrak methodology each year. The study took place between the 3rd January and 17th March 2025.